Logistique et Transport International

Performance challenge Orchestrating people, processes, and technologies to create the company's vision.    Best company response Volatile markets, intense competition, and increasing pressure to grow have presented a challenge for companies to take visioning more seriously. More executives are mapping out long-term visions, ascertaining what is likely to happen in the next five-to-ten years. Yet for most, vision remains an abstract, mystical thing, a window dressing that bears little resemblance to daily reality. But for best practices companies, vision is an analytically derived instrument used to drive business forward in radical new ways. It functions as a road map, creating operational thrust, proactive strategies, and keener anticipation of customer needs. Leading companies know the best visions produce an idea so powerful that they call forth a company’s talent, energy, and resources to revolutionize its own future. These companies: Incorporate a broad range of ...

Performance challenge Delving deep into how customers actually use the company's products and services. Best company response Companies that cast a wide net to monitor changes in customer behaviors and expectations are more likely to anticipate--even predict--trends that will affect them. But relying exclusively on traditional intelligence such as broad market studies increases the risk of missing key breakthrough information. Instead, companies that apply best practices incorporate the voice of the customer into their market research. Weaving their perspectives, ideas, and insights into product development, brings greater insight into customers' current and future needs. Such a holistic view increases chances of developing products and services that customers will readily purchase. To create a flow of useful information that can help spur growth by discovering new ways to satisfy customers, leading companies: Spot trends through the normal course of work. Observe an...