Performance challenge Orchestrating people, processes, and technologies to create the company's vision. Best company response Volatile markets, intense competition, and increasing pressure to grow have presented a challenge for companies to take visioning more seriously. More executives are mapping out long-term visions, ascertaining what is likely to happen in the next five-to-ten years. Yet for most, vision remains an abstract, mystical thing, a window dressing that bears little resemblance to daily reality. But for best practices companies, vision is an analytically derived instrument used to drive business forward in radical new ways. It functions as a road map, creating operational thrust, proactive strategies, and keener anticipation of customer needs. Leading companies know the best visions produce an idea so powerful that they call forth a company’s talent, energy, and resources to revolutionize its own future. These companies: Incorporate a broad range of ...